In 2023, Napapijri, following a recent change in brand management and creative direction, made the strategic decision to invest in brand perception and elevate its product positioning. 

For the launch of their tour across Europe's most prestigious and high-end department stores, Napapijri commissioned Domani Studio to develop a concept for their physical presence. 

The goal was to create a distinctive visual language, particularly for the launch of the capsule collection designed in collaboration with OBEY.

As Napapijri continues to evolve towards a more urban aesthetic and contemporary communication, the visual language needed to reflect this shift. 

Domani Studio designed a modular system of steel grating elements that can be assembled in various configurations to create a cohesive and recognizable visual identity.

These modular components can be used to build clothing racks, shelving units, tables, and signage, offering versatility and consistency in line with the brand's new direction.