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DOMANI STUDIO

FLAGSHIP STORE 
SEALUP
2020
MILANO, ITALY


In occasion of the renewal of their one and only flagship store worldwide, Sealup asked Domani Studio to rethink the interiors to fit the Brands’ evolving image.

Based in the heart of Milan historical neighbourhood “Brera”, the 200 sqm boutique was initially conceived as a “white box”.

Domani Studio interpreted the space as an occasion to focus on the quality of materials, which are always the protagonist of the renowned brands’ manifesto.
The concept of “Nothing to hide” has been translated into the physical space through the usage of architectural materials such as brass and mirrors, which play with lights and reflections to create a dynamic atmosphere and highlight the quality of the products displayed.