NAPAPIJRIPOP-UP T32024

IIn 2024, Napapijri partnered with Domani Studio to adapt the overall visual merchandising fixtures language. 

The aim of this partnership was to create a more lightweight, modular structure for product placement in mass market department stores across Europe.

The result of this collaboration is a flexible set of elements that can be easily adapted and customized according to the available space, product collection, visuals, and campaign launches.

This solution has been designed using standard tubular structures and joints, combined with flexible yet eye-catching materials.

Thanks to this innovative solution, Napapijri can offer a dynamic and versatile visual merchandising experience that meets the needs of various retail environments and promotional campaigns. 

The modularity of the structures allows for quick reconfiguration of display spaces, enhancing operational efficiency and the visual appeal of the products on display.