PAUL&SHARKLANSMERE2019

In 2019, the renowned fashion brand Paul&Shark initiated a collaboration with the acclaimed American fashion design icon, Nick Wooster. 

For the launch of their capsule collection, 
Domani Studio was commissioned to create a transportable and modular system suitable for retail spaces, pop-up shops, and in-store installations.

The central symbol of this collaboration is a prominent and vibrant tangerine X, which was artfully represented using a durable and technologically advanced material: nylon ratchet belt.

To complement this material, a lightweight and user-friendly assembly system utilizing extruded aluminum profiles was implemented. 

This combination resulted in a visually striking and versatile setup for showcasing the collection across various locations.