NICK WOOSTER X PAUL&SHARK
Client: Paul&Shark
Year: 2019
Location: Milan, London, Zurich, Beijing, Seoul
In 2019 Paul&Shark started their first collaboration with the american fashion designer Nick Wooster.
Domani Studio was asked to design a transportable and modular system for the retail aspect (pop-up shop/ in-store installations)of the capsule collection launch. The symbol of this collaboration, a big, bright orange X, has been interpreted through a strong and technical material: the nylon ratchet belt, which was coupled with a light and easy to assemble system of extruded aluminum profile.
SEALUP FLAGSHIP STORE
Client: Sealup
Year: 2019
Location: via Brera 3, Milan
In occasion of the renewal of their one and only flagship store worldwide, Sealup asked Domani Studio to rethink the interiors to fit the Brands’ evolving image.
Based in the heart of Milan historical neighbourhood “Brera”, the 200 sqm boutique was initially conceived as a “white box”. Domani Studio interpreted the space as an occasion to focus on the quality of materials, which are always the protagonist of the renowned brands’ manifesto. The concept of “Nothing to hide” has been translated into the physical space through the usage of architectural materials such as brass and mirrors, which play with lights and reflections to create a dynamic atmosphere and highlight the quality of the products displayed.
